Read Chapter 4 and 5 of your textbook- complete quiz below and upload a screenshot (command/shift/4) of your results to Dropbox. Feel free to do it as many times as you like.
Find a logo that show good use of Gestalt and post the link below in the comments. To get your 10 points you must explain why and how the logo uses gestalt theory. Relate it directly to the chapter 5
Apply these principles during critique of Stage 3 on the 9th. We will ask the questions for the Critique listed on page 87 of the textbook.
Due Oct 4th. Total 20 point
#1 Trademark that combines symbol and logo.
#2 When the eye completes a line or curve in order to form a familiar shape
#3 Unified configuration having properties that cannot be derived from simple addition of its parts.
#4 Distribution of shapes of different visual weights over a picture plane to create an overall impression of balance.
#5 The study of signs and symbols, what they mean and how they are used.
#6 When the eye is carried smoothly into the line or curve of an adjoining object.
#7 Distribution of the visual weight of design elements.